May 7, 2026
How to Add Trustpilot Reviews to Your Online Store
Display live Trustpilot reviews on your online store. Claim your business, pick a TrustBox widget, find your IDs, paste them into Rovela.
A 4.7-star rating from real customers does more for your conversion rate than any sales copy you'll write. Trustpilot is the largest open review platform — its widgets carry independent credibility because customers know merchants can't moderate reviews. This guide walks through the Trustpilot side: claim your business profile, pick a widget, find the two IDs Rovela needs, then paste them in.
Why Trustpilot reviews matter
Independent reviews displayed at the moment of purchase are one of the strongest trust signals on the web. A live Trustpilot widget showing a 4.7-star rating with thousands of reviews next to your "Add to cart" button typically lifts conversion rates measurably — and the boost compounds the more reviews you collect.
Trustpilot offers a free plan that lets you claim your profile and display the basic TrustBox widget. The Standard plan (around $230/month) unlocks automated review-collection emails and the richer widget styles.
Before you start
- 10 minutes
- A Trustpilot Business account — free or paid
- Domain access for verification (DNS or HTML upload)
- A live Rovela store
Step 1: Sign up for Trustpilot Business
Go to business.trustpilot.com and click Sign up free. Enter your business email and your store's domain. Trustpilot may say a profile already exists — that's fine, you'll claim it. If not, it creates one fresh.
Step 2: Claim and verify your domain
Trustpilot prompts you to verify domain ownership. You'll get two options:
- DNS record — add a TXT record at your domain registrar. Most reliable, takes a few minutes to propagate.
- HTML file — upload a small file to your domain root. Faster if you have file access.
Pick whichever is easier. Once verified, you can customize your business profile: logo, category, business description.
Step 3: Pick a TrustBox widget
From the Trustpilot Business dashboard, go to Get integrations → TrustBox library. You'll see widget options: Mini, Carousel, Grid, Mini star rating, Slider, and more. Click Customize on the one you want.
For most stores, Carousel in the footer or Mini star rating next to your hero CTA work well. Pick colors, layout, number of reviews to show, and language. Save your customization.
Step 4: Find your Template ID and Business Unit ID
After saving, scroll down to the embed code preview. The Template ID is shown — a 24-character hexadecimal string (e.g. 5419b6a8b0d04a076446a9ad). Copy it.
For the Business Unit ID: click your business name (top-right menu) and pick Profile. The Business Unit ID is on that page — also a 24-character hex string. Copy it.
Both IDs are required. The Template ID determines which widget style appears; the Business Unit ID points at your reviews. Business Unit ID stays the same forever; Template ID changes if you switch widget styles.
Step 5: Paste them into Rovela
Open the Rovela Features Store. Go to Quick actions → Connect Trustpilot. Paste your Template ID and Business Unit ID. In the optional placement field, type where you want the widget (e.g. "Footer", "Homepage hero", "Product page") — leave blank to default to the footer. Click Connect Trustpilot.
Step 6: How to tell it's working
Refresh your storefront. The TrustBox renders with your live rating within 1–2 seconds. If it shows "Not enough reviews yet" — that's fine, you just haven't collected any yet. Start collecting them via Trustpilot's automated post-purchase emails (Get reviews → Invitation settings on the Trustpilot dashboard).
The widget pulls reviews live from Trustpilot every time a visitor loads the page, so any review that comes in is reflected instantly.
Common questions
- Do I need a paid Trustpilot plan? The free plan lets you display the basic TrustBox. Standard ($230/month) adds automated review collection and richer widget styles. Most stores start free, upgrade once they're collecting reviews actively.
- How long until reviews show up? Immediately — Trustpilot pulls existing reviews on your domain. If you have none, the widget says "Not enough reviews" until you collect some via post-purchase invitations.
- Can I display per-product reviews too? Yes — Trustpilot has a separate Product Reviews module that shows on each product page. That's a different setup; this guide covers Service Reviews (your store's overall rating).
- Will the widget slow down my store? Trustpilot loads asynchronously and Rovela uses a lazy-load strategy so it never blocks your page render. Core Web Vitals are unaffected.
Connect Trustpilot in one click with Rovela
Rovela handles every technical step: the bootstrap script with cookie consent, the TrustBox anchor at your chosen placement, and the SPA-aware re-rendering that keeps the widget working when customers navigate between pages. Start with Rovela or pair Trustpilot with Google Ads to measure how trust signals lift your paid campaigns, or Intercom for real-time customer support that reinforces every five-star review. Questions? Get in touch.
Last verified: 2026-05-07.
