What is Rovela?
The e-commerce platform we always wished existed. Rovela builds a complete online store from a single description, then keeps improving it whenever you ask. We built it because every platform we used as merchants was too expensive, too rigid, or too slow to grow with us.
Most stores are held back by the tools that run them.
A typical online store pays for a page builder, then pays again for the apps that should have been built in. It loads slowly, looks like every other store on the same platform, and still misses the features that actually move revenue, things as basic as abandoned-cart recovery or a wishlist.
The people running those stores end up spending more time managing their tools than serving customers. We lived that for years, so we built the opposite: describe what you sell, and Rovela gives you back a complete, custom-coded store that genuinely belongs to you.
Built by e-commerce experts.
Rovela was built by people who have run real stores and contributed to the e-commerce software industry.
El Ghali Bennis
Co-founder & CEO
Ran and scaled e-commerce stores generating more than $15M in sales, and spent years advising other brands on SEO and marketing.
Christophe Cremer
Co-founder & COO
20 years in e-commerce: ran PrestaShop, the platform behind 400,000+ merchants worldwide, and exited Meilleurtaux for more than $150M.
